Introducing our Manual d’Autodefensa de la Cuina Catalana
The original blog posts are written in Catalan; the Spanish and English translations are automatically generated.
Chef Jordi Vilà presents his manifesto in defence of our cuisine
For some time now, many of us chefs rooted in the rich tradition of Catalan cuisine have been warning that our cuisine is in danger. Globalisation, the triumph of big industry, the cultural changes that take us further from our own kitchens every day… there is a real sense of the end of an era in the air. Difficult new times for the world, and for our cuisine too.
In a rebellious, campaigning and, yes, fighting spirit, we present our MANUAL d’AUTODEFENSA DE LA CUINA CATALANA (Catalan Cuisine Self-Defence Manual). A piece we want to be a wake-up call, a manifesto, but also a celebration of Catalan cuisine and everything it has given to gastronomy.
In the words of our favourite chef, Jordi Vilà: “This is a serious manifesto, but a tongue-in-cheek one, to defend our rich culinary tradition from the dangers of a changing world whose direction we cannot know. A manual to celebrate Catalan cuisine, for all of us who consider it one of the most genuine expressions of our culture”.
Inside you’ll find 9 figures, each with one of 9 arguments that anyone who wants to join in defending Catalan cuisine should know. If whoever writes the story controls the public conversation that shapes our decisions, we have looked for a way to bring these nine ideas into the story of gastronomy. In a fun, light-hearted and, above all, unapologetic way.
The MANUAL d’AUTODEFENSA DE LA CUINA CATALANA will be released, to begin with, in three different formats: a poster measuring 1 m x 70 cm (€16), T-shirts (€17) and mugs (€12). For now, this merchandise is available at the shops Va de Cuina · Jordi Vilà, at the restaurant vivanda and at the restaurants alkimia · Jordi Vilà and alkostat.
Journalist Cristina Jolonch of the newspaper LA VANGUARDIA and the radio programme UN RESTAURANT CANÍBAL A BERLÍN, directed by Paula Molés, on Catalunya Ràdio, have already covered it.
You can read the article in LA VANGUARDIA at this link.
You can listen to the radio programme at this link.
Thank you so much!!!